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Experiment 5 - The Results
The results for this experiment are discussed in episode 6 of the Human Zoo, and appear online
Nick Chater is Professor of Behavioural Science at Warwick Business School
Nick advises the UK Government and private sector on behavioural change through the Behavioural
Insight Team (BIT), popularly re-named the 'Nudge' unit.
Nick has over 200 publications, has won four national awards for psychological research, and
has served as Associate Editor for the journals Cognitive Science, Psychological
Review, and Psychological Science. He was elected a Fellow of the Cognitive
Science Society in 2010 and a Fellow of the British Academy in 2012. He is co-founder of
former Warwick spin-out, Decision Technology, a research consultancy.